The ability to understand who your referral sources are and where they are directing patients to helps you better understand how your business is impacted. This is even more important in the home health space because discharges from home health have now exceeded that of skilled nursing from 2019 to 2020.

The acuity of the home has grown over a period of time. To effectively manage large populations, there’s a push toward lower lengths of stay in higher-cost care settings and moving care to lower-cost settings.

In this new normal, it’s important to understand how your referral sources work, what they are sending to you versus the competition, how to deepen relationships with these sources, and what differentiates you as a provider in the marketplace.


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