The Three Things Organizations Should Do
Marketing strategies utilized by post-acute providers are generating fierce competition for referrals! As a result, providers are appropriately committing more and more resources to developing their services. Providers, for example, are entering into agreements with referring physicians to provide consulting services to their organizations. These legitimate relationships may be misunderstood by referral sources, such as case managers/discharge planners, who may be uncertain about whether it is legal or ethical to refer patients to providers who have these types of arrangements.
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